Recent Successes
Never Be Your Woman / Virgin
Wiley feat. Emeli Sandé / club
Your Army were integral to the success of this top ten hit in the UK. We commissioned the remixes that created a lot of the early online and club hype (Solo & Hervé); secured early national radio support (Radio 1) and attained the top spot on the Cool Cuts Chart (Music Week).
Pass Out / Parlophone
Tinie Tempah / club
Parlophone wanted Your Army to place this single in dance 'taste makers' hands, giving this new artist credibility and a strong base of club support to build on. Your Army delivered with this single getting early support from the likes of Crookers, Sinden, Jack Beats, Toddla T & The Plump DJs. 'Pass Out' went on to become a number one in the UK national charts.
Stop And Stare / Moda
Fenech-Soler / radio & club
Your Army have promoted this new band at both National Radio and Club level from the beginning of their career. Having helped establish them with specialist and daytime spot plays on their first two singles, we then went on to attain INMWT playlist at Radio 1 with 'Stop And Stare' plus ROTW from Huw Stephens and Early Breakfast as well as Weekend Anthem. The track was also added to the Daytime List at XFM and was given two ROTW accolades. Pretty good for an unsigned band.
Katy On A Mission (Rinse)
Katy B / radio
Your Army built this record from specialist radio spot plays right through to A-List rotation at Radio 1, 1Xtra and Kiss plus Scott Mills ROTW, Fearne Cotton ROTW, Dev ROTW and Zane Lowe’s ‘Hottest Record In The World’. The single broke Katy B as an artist, went on to be a top 5 UK chart hit, spent 6 weeks in the top 10 and has gone on to sell more than 350,000 copies.
Lies
Fenech-Soler / radio & club
Having previously released singles on Moda and Vulture (which Your Army promoted at radio and club) ‘Lies’ was the band’s first single with B-Unique. The record achieved B-List at Radio 1 with Greg James making it his ROTW plus XFM Daytime List, Richard Skinner ROTW and a Steve Harris Session. The band also recorded a live session for 6 Music the week of album release.
After Dark
The Count & Sinden / radio & club
The first single taken from the debut album ‘Mega Mega Mega’ featured the Mystery Jets on vocals and achieved B-List at Radio 1, A-List at 6 Music, Daytime List at XFM plus Zane Lowe ROTW, Greg James ROTW and Edith Bowman Weekend Anthem.
Love Never Dies (Back For The First Time)
Caspa feat Mr Hudson / radio & club
Sub Soldiers employed Your Army to do both National Radio and Boutique Club Promotions. The track went on to receive widespread specialist and daytime support at both Radio 1 and 1Xtra and eventually B-List at both stations plus Zane Lowe Hottest Record In The World and Reggie Yates Weekend Anthem.
I Think I Like It
Fake Blood / radio & club
Another record that Your Army promoted at both National Radio and Club promotions level. Having been a huge club hit it went on to be playlisted at Radio 1 (In New Music We Trust List) plus Scott Mills ROTW, Nick Grimshaw ROTW and Dev ROTW.
Barbra Streisand
Duck Sauce / club
Your Army were employed to place this huge tune in the hands of taste maker DJs right at the start of this very successful campaign. We then serviced a wider circle of DJs and obtained top positions in the iDJ ‘Heavy Rotation’ Chart and the DMC Buzz Chart. The single went on to hit number 3 in the national UK charts and a hit around the world.
Together
Hervé / club
This adaptation of the Primal Scream anthem ‘Come Together’ started its life as a club tool Hervé gave to Fatboy Slim to play out in his big stadium sets. Your Army then serviced a select few DJS at the beginning of 2010 and by the end of the summer it was an Ibiza anthem for the likes of Annie Mac and Doorly. Cheap Thrills have now signed the track on to a major dance label and are looking for a national UK hit early 2011.
Yeah
Boys Noize / club
Boys Noize reached out to us firsthand with ‘Yeah’ the opening track of a superb double-sided EP. Your Army then provided a few key tastemakers DJs upfront, receiving great early support from the likes of Annie Mac, Pete Tong, Zombie Nation, Leo Zero, Groove Armada and Mystery Jets. Soon after we serviced our wider list of DJs and it went on to gain deserved positions on Mixmag ‘Big Tunes’ Chart and iDJ ‘Heavy Rotation’ Chart. The single is now a fully certified club hit!
Traktor
Wretch 32 / radio
Your Army worked this record at National Radio over a period of nearly 5 months amassing huge specialist support including Zane Lowe 'Hottest Record' and MistaJam 'Jam Hot' accolades. The track went on to be A-listed by Radio 1, 1Xtra and Choice; B-List at Kiss; C-List at Capital and also Zane Lowe ROTW, Dev ROTW and Reggie Yates Weekend Anthem. 'Traktor' went on to be a top 5 UK chart hit and has now sold nearly 200,000 copies.
Take It Back (Ninja Tune)
Toddla T feat Shola Ama & J2K / radio & club
The first single to be taken from Toddla's second album was the soundtrack to the summer kicking off with a 1Xtra ROTW from the Breakfast Show and also Zane Lowe 'Hottest Record'. 'Take It Back then went on to be A-List at 1Xtra, B-List at Radio 1 and Kiss, C-List at Capital plus both ROTW and Weekend Anthem from Sara Cox. Toddla recorded a 4-track Maida Vale session for MistaJam and the album 'Watch Me Dance' was also crowned Zane Lowe 'Album Of The Week'. Your Army Club Promotions Department also ensured this tune had widespread club profile throughout the world.
I <3 U So
Cassius / radio & club
Having previously worked Ed Banger releases at specialist radio level, Your Army were employed to promote this new release at National Radio. With key taste maker support for the Skream remix secured at Radio 1/1Xtra, Your Army then used this to propel the track all the way to A-List status at Radio 1 - putting it on course for a top 40 Uk hit and re-launching the career of Cassius in the process. Alongside this the Your Army Club promo team ensured that the release was serviced to a hand picked selection of key DJs, building demand for the EP before being made available to our wider DJ lists, at which point the EP entered the Cool Cuts chart at number one.
Fighting Fire
Breakage / radio
Following on from the huge success of the Breakage remix of Clare Maguire (which Your Army plugged at specialist level), we were then recruited to promote the first single from his new album at National Radio. Another 'Hottest Record' from Zane Lowe followed (a record 6th time for Breakage) and MistaJam also made the track his 'Jam Hot' at 1Xtra. The release went on to be A-List at Radio 1, Sara Cox ROTW and also C-List at 1Xtra.
Demons
Fenech-Soler / radio & club
Your Army continues to build this band at National Radio following on from previous single ‘Lies’ and independent releases on Moda and Vulture. 'Demons' was B-list at Radio 1, Daytime List at XFM and C-List at Capital. Greg James also made it his ROTW and the band performed in the Live Lounge for Jo Whiley. As always the Your Army Club Promotions Department ensured the remixes were in the hands of the right DJs at the right time.
Louder (Ministry Of Sound)
DJ Fresh feat. Sian Evans / radio
Your Army took this release from key Radio 1/1Xtra specialist spins through to daytime playlists, a Top 10 Airplay chart position and all the way to its debut at number 1 in the national charts with the second highest first week sales of the year. A-Listed at Radio 1 for seven weeks 'Louder' also achieved Scott Mills ROTW; 1Xtra A-list, Capital A-List and Kiss B-List. 'Louder' has now sold nearly 300,000 copies in three weeks.
Unorthodox (Levels / MOS)
Wretch 32 Feat. Example / radio
Following on from the success of top 5 debut single 'Traktor', Your Army once again kicked off this campaign with a Zane Lowe 'Hottest Record' at Radio 1 and key 1Xtra specialist spins. 'Unorthodox' went on to be A-listed by Radio 1, 1Xtra, Capital and Choice; B-List at Kiss plus Dev ROTW and Jo Whiley Weekend Anthem; Wretch also performed a three track Live Lounge session for Radio 1/1Xtra. The track achieved a top 15 Airplay chart position, amassed over 10,000 plays on UK radio and went on to be a number 2 UK chart hit selling 200,000 + copies in the process.
Civilization (Ed Banger)
Justice / radio & club
One of the biggest dance acts in the world, Justice returned in early 2011 with this single as a taster of their forthcoming second album. Given it's worldwide premier by Annie Mac on Radio 1, it was quickly made Zane Lowe 'Hottest Record' plus ROTW honours followed from Annie Mac, Scott Mills and Dev plus Reggie Yates Weekend Anthem. 'Civilization' was B-Listed at Radio 1, A-List at 6Music and Daytime List at XFM. Your Army Club Department also ensured this tune had widespread club support across the world.
Hungry For The Power (Loose Lips)
Azari & III / radio & club
One of our favourite challenges at Your Army is bringing acts from the underground into the wider public's consciousness while still retaining the artist's cool. This is exactly what Your Army helped realise when recruited to work the re-release of Azari & III's 'Hungry For The Power', via a dynamite remix package inc. Jamie Jones and Art Department which we also helped commission. Support came from key club players Busy P, Hot Chip, Deetron, Lifelike, Who Made Who, Damian Schwartz, Trickski and Mixhell, plus we gained spots in the Mixmag 'Big Tunes', Music Week 'Cool Cuts' and DMC 'Buzz' charts.
Carnival (Transparent)
Disclosure / radio & club
Always on the look out for new and exciting talent, Your Army were quick to jump on this super fresh duo from South London. Kicking off with a tight and diligently crafted taste maker plot - with the help of DJs like A-Trak, Sinden, High Contrast, MJ Cole, Starkey we helped take turn the young lads from relative unknowns, into being the toast of specialist cool at BBC Radio 1 and XFM with plays from Annie Mac, Nick Grimshaw, Huw Stephens and John Kennedy.
Don't Go (Ministry Of Sound)
Wretch 32 ft Josh Kumra / radio
Following on from the success of top 5 hits 'Traktor' and 'Unorthodox', Your Army was instrumental in helping Wretch 32 achieve his first Official UK Chart Number 1. The National Radio campaign once again began with a Zane Lowe 'Hottest Record' at Radio 1 and key 1Xtra specialist spins before going on to be A-listed by Radio 1, 1Xtra and Choice as well as B-List at Kiss and Capital. Wretch went on to headline 1Xtra Live in Manchester later in 2011 and 'Don't Go' has now sold in excess of 250,000 copies.
Omen / Take Me To The Hospital
The Prodigy / club
Your Army promoted this single and the following singles which reached the top spot in all the main dance charts and helped The Prodigy achieve yet another number 1 album in the UK (for which we have recently received a rather nice Platinum record).
With Every Heartbeat / Island
Robyn / club
This was one of the first releases we promoted. It built through the specialist clubs then gained enough momentum to top all the relevant dance charts and, of course, went on to top the national UK chart.
In For The Kill / Polydor
La Roux / club
The Skream remix built from the underground clubs and then crossed over to commercial radio. This helped give this new artist her first playlisted single and hit record.
Paris / XL
Friendly Fires / club
The buzz on the Aeroplane mix became massive due to our early work placing this remix with key tastemakers. We secured No.1 dance chart positions in all relevant charts.
Kids / Sony BMG
MGMT / club
The biggest credible dance track of 2008. We secured No.1 positions in all the relevant dance charts gaining tastemaker support from Erol, Sasha, Digweed and Guetta.
Mars / Cheap Thrills
Fake Blood / club
Through early seeding with our 'taste maker DJs 'Mars' has went on to become one of the biggest cross- genre club records of recent history. Fake Blood 'I Think I Like It' was iTunes Dance Song of the Year 2009
Temporary Pleasure / Wichita
Simian Mobile Disco / radio & club
Wichita employed our club and national UK radio promotion service for their album 'Temporary Pleasure' and within the first 2 weeks of promoting the lead single 'Audacity Of Huge' the band had enjoyed more daytime Radio 1 plays than over their entire career. The single went on to be playlisted at Radio 1 (plus three ROTW), 6Music, XFM, Absolute and NME. Second single 'Cruel Intentions' was also playlisted at Radio 1 (two ROTW and Weekend Anthem), 6Music, XFM, Absolute, NME and 1Xtra.
Anyway / Fool's Gold / Data
Duck Sauce / radio & club
Your Army worked closely with Fool's Gold to devise the early club and radio plot for this project. The single was then licensed to Data who also employed our UK national radio service and we achieved Radio 1 A list (plus three ROTW), Capital Playlist, Kiss Playlist, 1Xtra Playlist and created a UK Top 25 hit.
Township Funk / This is Music
Mujava / radio
Attained a Radio 1 playlist position with the Your Army plugging service having built momentum through our boutique club promotion.
Black & Blue / Columbia
Miike Snow / press & online
Leading with a mix from the popular Swedish remixers Savage Skulls, Your Army secured posts of this track from a huge selection of music blogs, including Discobelle, Big Stereo, IHEARTCOMIX, Funkism and Electric Zoo. Miike Snow became one of the hottest artists on blog chart Elbows and the post on Electric Zoo showed up on blog aggregator The Hype Machine with over 600 'hearts'.
Two Of Hearts / Island
Annie / press & online
Having worked on previous releases, Your Army identified blog tastemakers who were fans of Annie, carefully targeted them with the Stacey Q cover and began securing posts online within minutes. Our service saw coverage from major music sites Stereogum and Popjustice through to blogs Discobelle, Big Stereo and Funkism, and the chatter around the track spread to Pitchfork, FACT and New York Magazine.
