Recent Successes
Never Be Your Woman / Virgin
Wiley feat. Emeli Sandé / club
Your Army were integral to the success of this top ten hit in the UK. We commissioned the remixes that created a lot of the early online and club hype (Solo & Hervé); secured early national radio support (Radio 1) and attained the top spot on the Cool Cuts Chart (Music Week).
Pass Out / Parlophone
Tinie Tempah / club
Parlophone wanted Your Army to place this single in dance 'taste makers' hands, giving this new artist credibility and a strong base of club support to build on. Your Army delivered with this single getting early support from the likes of Crookers, Sinden, Jack Beats, Toddla T & The Plump DJs. 'Pass Out' went on to become a number one in the UK national charts.
Stop And Stare / Moda
Fenech-Soler / radio & club
Your Army have promoted this new band at both National Radio and Club level from the beginning of their career. Having helped establish them with specialist and daytime spot plays on their first two singles, we then went on to attain INMWT playlist at Radio 1 with 'Stop And Stare' plus ROTW from Huw Stephens and Early Breakfast as well as Weekend Anthem. The track was also added to the Daytime List at XFM and was given two ROTW accolades. Pretty good for an unsigned band.
Omen / Take Me To The Hospital
The Prodigy / club
Your Army promoted this single and the following singles which reached the top spot in all the main dance charts and helped The Prodigy achieve yet another number 1 album in the UK (for which we have recently received a rather nice Platinum record).
With Every Heartbeat / Island
Robyn / club
This was one of the first releases we promoted. It built through the specialist clubs then gained enough momentum to top all the relevant dance charts and, of course, went on to top the national UK chart.
In For The Kill / Polydor
La Roux / club
The Skream remix built from the underground clubs and then crossed over to commercial radio. This helped give this new artist her first playlisted single and hit record.
Paris / XL
Friendly Fires / club
The buzz on the Aeroplane mix became massive due to our early work placing this remix with key tastemakers. We secured No.1 dance chart positions in all relevant charts.
Kids / Sony BMG
MGMT / club
The biggest credible dance track of 2008. We secured No.1 positions in all the relevant dance charts gaining tastemaker support from Erol, Sasha, Digweed and Guetta.
Mars / Cheap Thrills
Fake Blood / club
Through early seeding with our 'taste maker DJs 'Mars' has went on to become one of the biggest cross- genre club records of recent history. Fake Blood 'I Think I Like It' was iTunes Dance Song of the Year 2009
Temporary Pleasure / Wichita
Simian Mobile Disco / radio & club
Wichita employed our club and national UK radio promotion service for their album 'Temporary Pleasure' and within the first 2 weeks of promoting the lead single 'Audacity Of Huge' the band had enjoyed more daytime Radio 1 plays than over their entire career. The single went on to be playlisted at Radio 1 (plus three ROTW), 6Music, XFM, Absolute and NME. Second single 'Cruel Intentions' was also playlisted at Radio 1 (two ROTW and Weekend Anthem), 6Music, XFM, Absolute, NME and 1Xtra.
Anyway / Fool's Gold / Data
Duck Sauce / radio & club
Your Army worked closely with Fool's Gold to devise the early club and radio plot for this project. The single was then licensed to Data who also employed our UK national radio service and we achieved Radio 1 A list (plus three ROTW), Capital Playlist, Kiss Playlist, 1Xtra Playlist and created a UK Top 25 hit.
Township Funk / This is Music
Mujava / radio
Attained a Radio 1 playlist position with the Your Army plugging service having built momentum through our boutique club promotion.
Black & Blue / Columbia
Miike Snow / blog
Leading with a mix from the popular Swedish remixers Savage Skulls, Your Army secured posts of this track from a huge selection of music blogs, including Discobelle, Big Stereo, IHEARTCOMIX, Funkism and Electric Zoo. Miike Snow became one of the hottest artists on blog chart Elbows and the post on Electric Zoo showed up on blog aggregator The Hype Machine with over 600 'hearts'.
Two Of Hearts / Island
Annie / blog
Having worked on previous releases, Your Army identified blog tastemakers who were fans of Annie, carefully targeted them with the Stacey Q cover and began securing posts online within minutes. Our service saw coverage from major music sites Stereogum and Popjustice through to blogs Discobelle, Big Stereo and Funkism, and the chatter around the track spread to Pitchfork, FACT and New York Magazine.
