We have unrivalled relationships with the highest profile influencers in global music media, giving us the edge on what's on their agenda. This, with our strategic approach to media engagement, means we always pitch the right artists, and the right music, to the right journalists – getting you exceptional results. We understand how PR fits in with the broader marketing and promotional mix, along with social media, and work closely with artist marketing teams to ensure integration for maximum impact.
ON THE PULSE
With an ear to the ground we’re constantly listening to what the media want. We work with everyone from the team at Mixmag to the music editors and correspondents at national newspapers, through to websites such as Digital Spy and Clash and all Hype Machine affiliated bloggers. Coupled to our in-depth knowledge of the media – print and online – we’re always abreast of planned features, news trends and opportunities. On top of that our excellent personal relationships means we’re able to line up quality interview opportunities.
We never just send out a press release at Your Army, every media pitch is bespoke. This means journalists trust us, because we only ever call when we know we have something they’ll love. Whether we’re breaking a new artist such as Bondax or Wilkinson, or working with big labels like Ministry of Sound or Sony – we have a track record of securing brilliant results.
FULLY SOCIALLY INTEGRATED
Needless to say, these days social media plays a significant role in our PR campaigns. From targeted blogger outreach and seeding through to the use of key social networks such as Facebook, YouTube, Google + and Twitter we harness social to inspire and encourage word of mouth around artists and releases. We regularly place artists’ assets – tracks, videos, exclusive mixes – on key sites and networks.
As new digital tools and services appear, such as Instagram and Vine, we’re always looking for innovative ways to use them.
THE YOUR ARMY WAY
We love electronic music, we’re proud of our work, and proud of the artists we work with. At Your Army we…
- Promote music from the most cutting edge independent labels and producers through to the biggest major labels and credible pop acts
- Develop truly integrated press, online and social campaigns
- Have unrivalled relationships with the music media that matter
- Provide a professional and reliable service to our clients
- Ensure regular reporting and communication
- Deliver exceptional results that deliver commercially
WE CAN BE YOUR ARMY
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