A PROMOTIONS COMPANY THAT LOVES BREAKING ARTISTS

Your Army was nominated for ‘Best Promotions Team’ at the Music Week Awards 2018.

Your Army Australia is open for business! Please go to the ‘Contact’ page to get in touch.

Your Army America’s radio team have CamelPhat and RL Grime in the Dance Airplay Chart Top 10!

We Get Their Music Heard

How We Make A Difference

RADIO

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UK / USA / Australia

Radio play makes artists and drives hits. From BBC Radio 1 to SiriusXM to Triple J, our Radio Departments across multiple major territories fight for every play.

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TV

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UK

A TV appearance by an artist creates a nationwide moment, often taking careers to the next level. Our UK TV Department makes those moments happen, places songs in TV shows and gets videos in rotation on TV channels including MTV and The Box Network and via retail placement.

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PRESS

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Worldwide

The right press can position an artist and tell their story more than any other medium. Our Press Department tell these stories through strategic and creative artist campaigns. We cover Digital and Print PR across music, broadsheet, style and culture press.

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CLUB

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UK + ROW / USA / Australia

Get your track played at the biggest clubs and festivals in the world, by the biggest DJs in the world. Our club services generate peer support and expose your music to thousands of potential new fans.

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DIGITAL

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Worldwide

Data is the newest valuable resource. We utilize data-driven strategies to amplify artist and brand campaigns through creative marketing and targeted advertising, increasing audiences and engagement across platforms and in the real world.

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What People Say

“We have worked with Your Army since day 1 on Sam Smith – the results say more than any platitudes I can offer! Sam has dominated UK radio, the UK singles charts, and album charts. Thank you, Your Army!”

Nick Raphael

Co-President, Capitol Records

“Your Army have been exceptional to work with on the Jax Jones campaign. In 2017 their attention to detail has seen them grow him over key set up records to deliver massive multiple global hit singles and make him the leading new dance artist in the UK. They are the best at what they do.”

Tom March

Co-President, Polydor

“Your Army is a modern PR company with a creative sense. We have worked extensively with their team across many of our artists’ campaigns including Christine & The Queens and Major Lazer and will continue to do so. Their expertise, vision and passion has proved invaluable to the development of many of our artists’ careers.”

Emmanuel de Buretel

Founder, Because Music

“Your Army is the best independent promotions company with a proven track record and great taste. They are a huge boost to Radio & TV campaigns we work – the most recent example being CamelPhat & Elderbrook ‘Cola’. There’s no one better than Your Army to put a record away.”

Andy Daniell & Wez Saunders

A&R Director, Managing Director, Defected

“Your Army have carefully built up their business by understanding three core things – communication, trust and delivery are what we need when looking to outsource work. Their level of passion for what they do, understanding of what radio, artists and the label need and finally their careful strategic handling of a release ensures we always feel that the best job is being done.”

Ruth Parrish

Director of Media, Island Records

Your Army always deliver the results with great tailor-made plans, real focus and a brilliant understanding of the artist’s needs.”

Hamish Harris

September Management

“I have loved working with Your Army ‎on Tame Impala. With very little to work with they have engineered a superb radio strategy that has taken the band to the A-List at both Radio 1 & 6 Music as well as landing Radio 1 Big Weekend. They’re hugely communicative and understanding of how bands work. Dons!”

Jim Chancellor

Managing Director, Fiction Records, and Caroline UK

“Your Army always deliver and, if you are after a radio plugger, Christian is the guy you can trust to do the best for your artist.”

Jack Street & Sam Evitt

Method Management

“Strategy and attention to detail are centrepiece for Your Army and their incredible team.”

Dipesh Parmar

Managing Director, Ministry Of Sound Recordings

The Team

Your Army was founded in 2007 by James Pitt with fellow Director Christian Nockall joining him in that first year. The pair wanted to establish a music company that media could trust to deliver them the best in new music. They also wanted to create a company that had a real joy for the work. The team now is full of promoters, pluggers and publicists that love what they do. 

Our Offices

LONDON

+44 (0) 208 964 6700

Unit A, Park House

206-208 Latimer Road

London, W10 6QY

LOS ANGELES

+1 (310) 276-3100

8420 Cresthill Road

Los Angeles, CA 90069

 

SYDNEY

+61 417 486 947

17/617 Elizabeth Street

Redfern, Sydney 2016

 

The Your Army Group

The Your Army Group grows in line with the needs of artists, managers, labels and distributors. Each company shares the same core values and vision to be the best in their respective field.

YOUR ARMY MANAGEMENT

A management company adding value to artists’ careers. We work closely with every artist to complement and add to their vision.

MINDS ON FIRE PUBLISHING

A publishing company tailored to the electronic music artist. Minds On Fire connect artists to their royalties.

WEAPONS MUSIC

A dance music label committed to appropriating the language of war to spread love and release bangers!

ALL EARS PROMOTIONS

A promotions company dedicated to working the very best urban and alternative pop acts in the UK.

Trusted by the world’s leading music brands